Books published by publisher Kogan Page

Data science is the most exciting skill you can master. Data has dramatically changed how our world works. From entertainment to politics, from technology to advertising and from science to the business world, data is integral and its only limit is our imagination. If you want to have a vibrant and valuable professional life, being skilled with data is the key to a cutting-edge career. Learning how to work with data may seem intimidating or difficult but with Confident Data Skills you will be able to master the fundamentals and supercharge your professional abilities. This essential book covers data mining, preparing data, analysing data, communicating data, financial modelling, visualizing insights and presenting data through film making and dynamic simulations. In-depth international case studies from a wide range of organizations, including Netflix, LinkedIn, Goodreads, Deep Blue, Alpha Go and Mike's Hard Lemonade Co. show successful data techniques in practice and inspire you to turn knowledge into innovation. Confident Data Skills also provides insightful guidance on how you can use data skills to enhance your employability and improve how your industry or company works through your data skills. Expert author and instructor, Kirill Eremenko, is committed to making the complex simple and inspiring you to have the confidence to develop an understanding, adeptness and love of data.

Organizational design practitioners face challenges gathering data to help focus and implement design, understanding the complex nature of organizations, and communicating and sustaining change over a long period of time. Data-driven Organization Design seeks to overcome these challenges, showing how to collect meaningful data and link it to business performance data. Through the use of case studies, practical tips, and sample exercises, the book explains how to:--Map an organization by creating and connecting hierarchies and taxonomies--Link ad-hoc organizational processes to ongoing workforce planning--Apply new analytical approaches to project planning and management, risk management, and competencies

A Business Continuity Management System (BCMS) is a management framework that creates controls to address risks and measure an organization's ability to manage disruptions. The International Standard, ISO 22301, helps protect against the threats, including natural disaster, IT failure, staff illness, terrorist threat or a disruption in the supply chain. It provides a framework for assessing critical suppliers and their associated risks, assessing current business practices and planning contingency measures, so when disruptions happen, businesses are prepared and able to respond effectively.Business Continuity Management System offers a complete guide to implementing a fit-for-purpose resilience capability in any organization. Structured in line with ISO 22301 and with a focus on performance improvement throughout, chapters cover developing, establishing and operating a BCMS initiative. Built upon the principles of the International Standard and current best practice, with a practical focus on theories and models, this book offers an objective, thorough solution for the practitioner.

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop guide for insightful guidance on more than 300 different career areas in the UK. This book is a quick and informative way to find out about what jobs and careers are out there, from traditional roles to brand new opportunities in the digital world. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and up-to-date advice on a wide range of professions to help you choose the right path for you. The A-Z of Careers and Jobs covers the practical issues you need to understand, such as the extent of job opportunities in each industry, what personal skills are needed, what experience is required, entry qualifications, training, as well as typical earnings and starting salaries. In an ever more competitive and changing job market, information will help maximize your chances of success. This book is designed to help identify what personal strengths fit to what kinds of work, what skills you should highlight on a CV and what you need to know about each job. The A-Z of Careers and Jobs is also a valuable resource for careers advisers working in schools, colleges and universities who need to keep track of new developments - such as new roles and routes of entry, professional associations and exams - to offer the very best guidance to today's job hunters.

From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop guide for insightful guidance on more than 300 different career areas in the UK. This book is a quick and informative way to find out about what jobs and careers are out there, from traditional roles to brand new opportunities in the digital world. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and up-to-date advice on a wide range of professions to help you choose the right path for you. The A-Z of Careers and Jobs covers the practical issues you need to understand, such as the extent of job opportunities in each industry, what personal skills are needed, what experience is required, entry qualifications, training, as well as typical earnings and starting salaries. In an ever more competitive and changing job market, information will help maximize your chances of success. This book is designed to help identify what personal strengths fit to what kinds of work, what skills you should highlight on a CV and what you need to know about each job. The A-Z of Careers and Jobs is also a valuable resource for careers advisers working in schools, colleges and universities who need to keep track of new developments - such as new roles and routes of entry, professional associations and exams - to offer the very best guidance to today's job hunters.

To get the career you want, you need to be job-ready. This is your all-in-one guide to understanding what employers want and how to prepare yourself with a personal career plan. From gaining work experience, to mastering essential skills and acing the application process, The Job-Ready Guide is a complete resource for standing out from the crowd and getting a job offer. It shows you how to build a strong CV, write an impressive cover letter, excel at interviews, and cultivate the professionalism that employers want.Moving from education into the workplace can be a challenge: the world of work demands skills that you may never have had to truly use - or think about - before. The Job-Ready Guide will help you to boost your employability, covering everything you need to prepare for and start a successful career. You'll be able to conduct a systematic job search, learn how to network and develop a personal brand online, as well as hone valuable skills including leadership, teamwork, creativity and problem-solving. A highly practical, hands-on guide, this book is packed with useful features, including interactive exercises to help you in your real life; insider advice from employers; and tips from professionals at different stages in their careers who reveal 'what they wish they'd known'.

To get the career you want, you need to be job-ready. This is your all-in-one guide to understanding what employers want and how to prepare yourself with a personal career plan. From gaining work experience, to mastering essential skills and acing the application process, The Job-Ready Guide is a complete resource for standing out from the crowd and getting a job offer. It shows you how to build a strong CV, write an impressive cover letter, excel at interviews, and cultivate the professionalism that employers want.Moving from education into the workplace can be a challenge: the world of work demands skills that you may never have had to truly use - or think about - before. The Job-Ready Guide will help you to boost your employability, covering everything you need to prepare for and start a successful career. You'll be able to conduct a systematic job search, learn how to network and develop a personal brand online, as well as hone valuable skills including leadership, teamwork, creativity and problem-solving. A highly practical, hands-on guide, this book is packed with useful features, including interactive exercises to help you in your real life; insider advice from employers; and tips from professionals at different stages in their careers who reveal 'what they wish they'd known'.

Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions.Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop shop for insightful guidance on more than 300 different career areas in the UK. This book is a quick and informative way to find out about what jobs and careers are out there, from traditional roles to new opportunities in the digital world. For those looking for their first job after school or university, or for anyone considering a change of career, this book provides reliable and up-to-date advice on a wide range of professions to help you choose the right path for you.The A-Z of Careers and Jobs covers the practical issues you need to understand, such as the extent of job opportunities in each industry, what personal skills are needed, what experience is required, entry qualifications, training, as well as typical earnings and starting salaries. In an ever more competitive and changing job market, information will help maximize your chances of success. This book is designed to help identify what personal strengths fit to what kinds of work, what skills you should highlight on a CV and what you need to know about each job. This handy and informative reference guide is also a valuable resource for careers advisers working in schools, colleges and universities who need to keep track of new developments - such as new roles and routes of entry, professional associations and exams - to offer the very best guidance to today's job hunters.